Embracing and supporting design, Michelin's goals are to establish a closer relationship with the design community, combining technical innovation with transport design to create vehicles that consumers want to buy and enjoy driving.
Michelin Challenge Design is a collection of events and activities that reflect Michelin North America's interest and commitment to innovative design. Michelin's business culture places a high value on design and innovation, as important for consumer satisfaction and the maintenance of Michelin's role as the industry leader.
Using its position as a leading member of the automotive industry and the exclusive position as a non-OEM exhibitor at the North American International Auto Show (NAIAS), this competition organized by Michelin offers a challenge to designers around the world, individuals and small or large companies, with enthusiasm to create, present and show, meaningful design work that would normally not have an opportunity to be shown in a show of such magnitude.
For more information, please visit the official website, www.michelinchallengedesign.com
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