4th Peugeot 2007 Car Design Competition

September 2006

Peugeot Contest
Peugeot Contest
+ Reinvent Peugeot's “Walk of Your Life” style + Discover a full-size version of the car at the 2007 Frankfurt Motor Show.

For the fourth edition of this competition, which since its initial launch in 2000 has already generated nearly 9,000 innovative projects, Peugeot asks Internet users around the world to reinterpret the car as a source of authentic pleasure. Six letters summarize the philosophy of this fourth invitation to the creativity of designers who surf the Internet: P.L.E.A.S.E.!

The contest was called PLEASE innovate! (in Spanish, Please innovate!). This pun uses each letter of the word please as one of the design premises.

Start with a blank sheet of paper and imagine a new type of car: Leasurable P: Pleasant (for driving) Lively: Animated Andfficient: Efficient Accessible: Accessible SImple: Simple Andecological: Ecological

The winning project will be manufactured to real scale and exhibited at the Peugeot booth at the Frankfurt Motor Show 2007. In addition, the winning designer will receive a check of 6,000 euros.

Questions asked to Frédéric Renard

Questions asked to Frédéric Renard, responsible for the Concept Cars projected at the Peugeot Product Department.

  • How has the Peugeot Car Design Contest developed over the years? This competition has already become a classic and even has a lot of imitators! With nearly 9,000 projects received from the previous three editions, comments on the Peugeot Car Design Contest have expanded to five continents. The quality and originality of projects, their description and accompanying illustrations have improved every year, accentuating the seriousness of their creators.

The number of participants is equally impressive, with more than 6,300 having participated; some are even from people who have participated in many competitions. This fourth edition of the Peugeot Car Design Contest will perish to be the best of all, and I am sure it will lead to many great projects for the dream car of the future.

  • How would you describe the theme of this new edition of the Peugeot Design Contest? This theme is right at a crossroads of paths: the true and the virtual. First of all, the project must be true in the sense of functional features that act in the true world. The virtual aspect is related to the fact that the project will have a fun side. We want this topic to focus designers around the world on a key aspect of motorsport, driving pleasure. The pursuit of driving pleasure is one of the main interests of Peugeot, which has even made this its flagship.

  • What rewards are offered in this fourth edition of the Peugeot Design Contest? The best reward for any car designer is to see their project produced in real scale: see the manufactured car. As has been the case in previous competitions, the model of the winning project of this fourth edition of the Peugeot Design Competition will be presented at the Peugeot booth at the Frankfurt Motor Show 2007.

We offer even more to this year's winner. The winner will also receive a check for 6,000 euros and will see their mass production project in miniature form.

The origins of the Peugeot Car Design Contest

Peugeot Contest
Peugeot Contest
Concept Cars, like production vehicles, are a striking illustration of the importance Peugeot attaches to aesthetics. Finding inspiration in a particularly rich heritage, the creativity of designers at the Peugeot Style Center has led to a new interpretation of “the Peugeot style” in each of its contemporary manifestations. This is the issue for example with the 908 RC and 207, which illustrate that the style can be really special without remaining totally inaccessible.

This value of styling, rooted in the history of the brand, led to the largest design studio in the automotive world: the Peugeot Car Design Contest on the Internet. Organized since 2000, the three previous competitions have inspired thousands of amateur designers to develop thousands of projects. Only three designers have seen their dream car brought to real life in the form of a full-scale model and presented at the Frankfurt Motor Show.

Moonster (2000-2001) Design your Peugeot of the year 2020 Marko Lukovic (age: 22) - Serbia

Peugeot 4002 (2002-2003) Design your retro-futuristic Peugeot Stefan Schulze (age: 32) - Germany

Moovie (2004-2005) Design the Peugeot of your dreams for the immediate future Andre Costa (age: 22) - Portugal

The Peugeot Contest in numbers (edition 2004-05)

  • Projects: 3,800 (+ 36%)
  • Participants: 2,600 (+ 38%)
  • Countries: 107 (+ 19%)
  • Internet vote: 105.000 (+ 12%)

  • Variations from the 2002-2003 edition

Calendar: Dates and deadlines of the Peugeot Car Design Contest

  • First phase: Design
  • Start in September: announcement of the theme of the contest
  • From 6 October to 4 December 2006: Projects must be submitted to www.peugeot-concours-design.com

  • Second phase: Selection

  • Between 14 and 22 December 2006, publication of the 30 projects selected by the jury, followed by voting on the Internet and by the Press. The ten finalists will be selected in the following days, from 22 to 26 January 2007.

  • Third phase: Announcement of the winner

  • In mid-February, the name of the winning project will be revealed on the website.
  • In March 2007, M. Frédéric Saint-Geours, General Manager of Peugeot Automobiles, will present the “La Griffe” trophy to the designer of the winning project at the Peugeot Stand at the Geneva Motor Show.

  • Fourth phase: Production

  • The model of the winning project is manufactured between April and September 2007.

  • Fifth phase: the revelation

  • In September, the Concept Car produced on the basis of the winning project will be presented at the Peugeot Stand of the Frankfurt Motor Show 2007.

Competition (competition) exclusive to the Internet

The Peugeot Design Contest is exclusive to the Internet and has its own dedicated site: www.peugeot-concours-design.com. This site will provide information about the contest and interactive events (voting, interviews, etc.) in all the duration phases of this fourth edition.

The jury and its criteria for selecting projects

The jury will be composed of representatives of Peugeot, including senior managers from its Design Center, as well as journalists and Internet users, who will be asked to vote online.

The jury's decision will be based on the criteria of originality of the project, the quality of the final delivery (graphics and explanation of the concept), as well as consistency with the main theme of the competition.

E-ON Software new partner of the Peugeot Contest

E-ON, a 3D specialist, is associated with the formidable adventure of the 2007 Peugeot Design Contest offering two endowments: - For the winner, sending professional computer application Vue 6 XStream, world leader in the creation and animation of natural 3D environments. - For all participants, download the free Vue 5 xStream trial version for 15 days from the first use! — December 2006

The vote on projects of the Peugeot Contest begins

Peugeot will select 30 semi-finalist projects. The public will be able to vote between December 21 and January 23. Each subject can choose a maximum of 10 projects. Finally, on January 23, the 10 most voted projects will be announced and those will be the finalists of the contest. —

por Adrian Blanco